Gemini
How builders are putting Gemini 4 Argon to work
See what five builders are making with our newest model — and get inspired for your next build.
Gemini models
Gemini 4 Argon: Built to solve your hardest problems
Our newest frontier model excels at complex, real-world tasks. Find out how to access it today.
Android
Get hands-free help on the road with Gemini
Gemini is available in cars globally. With Personal Intelligence, get uniquely tailored help while keeping your eyes on the road.
Gemini App
New Gemini tools for small business owners
Gemini’s new tools — including a dedicated business landing page — help small business owners free up time.
Shopping
Data-backed secrets to smarter holiday shopping
Learn the best times to buy. Our new When to Buy Guide uses Google Search and discount data to show when holiday deals peak.
More updates
Collection
What’s new from Google Health
Explore the new Fitbit Edge, expanded workout tracking, and dedicated women's health insights.
Quick tips
Frightgeist
Check out this year’s buzziest Halloween trends
Google Frightgeist is our annual interactive website highlighting the top trending searches for Halloween costumes, movies, and more. Here’s a peek at what’s trending in 2026:
- Costumes: Horror movie characters, TV and movie favorites, and some out-of-the-box ideas (stress balls?!) top the charts.
- Spooky effects: “How to make a bubbling cauldron” is a breakout search this month.
- Scary watchlists: “Gothic horror movies” and “mascot horror movies” are this year’s top trending horror movie searches.
Explore the full list of Halloween trends here.
How to build skills in Gemini
PSA: Skills are one of the best ways to automate tasks and save yourself time in Gemini.
✅ With skills, you can save your most-used instructions once and run them endlessly — so you can skip the repetitive prompting and jump straight to the results.
💻 Once you create a skill, just type the @ symbol and the skill’s name directly in the prompt bar.
➕ For bigger tasks, you can stack multiple skills together at the same time.
Data-backed secrets to holiday shopping
Shop smarter this holiday season with our When to Buy Guide, based on historical data showing when holiday discounts may hit their peak. Mark your calendars:
👃 Shop early for fragrances for the best deals and inventory.
🎮 Promotions for video games and consoles peak during Black Friday weekend.
🧳 For travel gear, shop Black Friday for accessories and late December for suitcases.
🤖 If electronic toys are on your kids’ wish lists, you’ll find the steepest markdowns in the final shopping stretch.
Click through to see the full guide.